Email marketing, while definitely a powerful way to give your readers updates and news regarding your company, can also become boring and humdrum if you don’t consistently create ways to keep your followers interested.
Videos will not only enhance your email marketing, but they also provide several different ways to entertain your followers. The following are just a few examples of how videos can help your email marketing results, as well as reduce your email opt-outs.
1. People are typically more likely to open emails that contain the word “video” in the subject line. They are also likely to click-through to see the video.
2. Online videos provide an instant connection in only a few minutes. While content is a good way to connect with your readers, a video provides a more convenient way to deliver the same message. With millions of people using their smartphones daily, videos are also an ideal platform for consumers on the go.
3. Many marketers state that their return on investment (ROI) has increased by 40% after including videos in their email marketing. This is because videos can hold attention longer than reading a lot of text; so conversions are naturally higher.
4. HTML5 is already being used frequently and is expected to grow as more email providers begin to support it. This means that more people are now able to view videos directly in their email inbox without the use of any third-party plugins and without clicking through to an external site. If an email provider doesn’t support HTML5 yet, alternatives are given immediately. For example, an animated GIF can be displayed so that the user still has a pleasant viewing experience.
5. Using videos in email marketing helps you stand out from the competition. Many people are still used to reading a plain newsletter in an email, but a video changes traditional ways of retrieving company updates and in turn will garner more interest.
6. Business credibility increases with videos in emails. While social media sites are great for video marketing, people tend to view email videos differently as it’s coming directly from the business and not from a third-party site. While anyone can create a video on YouTube, a video coming directly to an inbox lets people know that the video is credible.

Having a business means having competition; and although companies can certainly work together to create innovative ideas and marketing techniques, at the end of the day, most business owners want to be the #1 in their industry.

This, of course, entails gaining an edge on your competitors. Online videos have become increasingly popular over the past few years; in fact, video marketing is quickly becoming a top priority for businesses that are looking to gain more online exposure.
Consider the following tips that can help you boost your brand awareness and rise above your competitors.

Start by Setting a Goal
Set specific goals for your videos, and try your best to achieve them. For example, increasing your brand awareness, gaining new customers, and multiplying your revenue are all good examples of what you want you should achieve with online videos. When you have specific goals set, you’ll have a mission in mind which will help you visualize the outcome.
Study Popular Videos and Make Yours Better
Once you determine your goals, take time to research the most popular videos. Although it is OK to research videos in other industries, pay special attention to the types of videos being used in your industry.
This will give you an idea of the type of videos that will engage and convert your target audience into buyers.For example, you may find that tutorials and product demonstrations work extremely well in your industry. In that case, you’ll want to make your own tutorials and product demonstrations that represent your brand and image. When creating your videos, go the extra step and try to make yours more interesting than the competition. If you need assistance or innovative ideas, consider consulting with an experienced video marketing consultant who can help create interesting, entertaining video content and market them towards your target audience.
Research Your Target Audience
A common mistake that many business owners make is not thoroughly investigating their target audience. Researching your target audience is crucial as you’ll be able to understand their online habits, age range, demographics, and what they look for in products and services. Not only that, but you’ll gain insight to what their complaints are and what they’re most likely to share with others.

To find your target audience, start by narrowing down who your primary customers and potential customers are.
For example, if you own a nail and make-up salon, there is a good chance that your target audience is predominately female. Go through a checklist including age range, gender, and why these people would want your services.
Then spend time doing market research, such as visiting online communities where your audience hangs out, and checking out online review sites.
Once you know who your audience is, what they expect from a company, and what products and services they are interested in, you can then create powerful marketing videos catered towards their lifestyle and interests.