Not too long ago, the idea of online videos and video marketing seemed so far-fetched to most small businesses. Now, however, with the invention of high-speed Internet, social networking sites, and affordable video creation tools, it’s easier than ever for businesses to utilize the power of online videos to grow their businesses.
In fact, online videos have become so popular that billions are viewed on a daily basis. The future of online videos is expected to grow even further as the tools needed become more accessible and affordable across the world.
In April of 2013, The New York Times announced that their online video content will be available to anyone with an Internet connect, subscribers and non-subscribers alike. In a recent tweet, the newspaper stated videos are now free as the company moves toward the future, which includes the massive growth of online videos.
Other major newspapers are expected to follow suit as more and more people are turning to online videos for their news sources.
Contrary to what some people believe, we are only at the beginning of the online video era; it is expected to grow by leaps and bounds in the coming years. In fact, experts predict that by 2016, at least 15 billion people will view online videos, which is double the amount of online video watchers today.
In the past, people typically searched for advertisements when they specifically needed a product or service. With the invention of online videos, however, advertising is changing forever.
Small businesses that produce and publish online videos are taking the critical next step to reach as many local consumers as possible
As more consumers continue to turn to the Internet for videos, the potential for all companies to experience significant growth has never been better.
If your business is not utilizing online videos in your marketing, you are missing out on a huge opportunity to easily generate hands-free sales and profits; however it is not too late to start now. Not only will you take a huge step into the digital marketing age, but you will also gain an advantage over your competitors; most of them have not started to use this powerful tool yet.
So while video marketing may seem unimportant right now, it’s quickly becoming a “must-have” for ultimate online exposure and conversions.
Sources:
The New York Times Company: The New York Times to Offer Free Unlimited Access to Online Video: http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=1809766&highlight=
